Knowledge Warehouse

Since September 2020, 1000 managers from 13 European countries have already completed 40 tasks as part of the Manager of Choice gamification - this is Raben Group's way to build and develop strong teams in the COVID-19 era and to tighten the bonds between the manager and the employee. What exactly has been happening in the Group over the past months? How do the participants see the project? Does the knowledge gained during the gamification translate into the managers’ behaviour in real situations in their professional lives?

The journey Columbus undertaken westward was a historical breakthrough and changed the world's fate forever. 500 years later, a container full of fruits made a return journey, perhaps a less significant one, but it surely set out new standards in logistics. Raben Group has just completed pilot deliveries of high blueberry from Chile to Poland, combining controlled temperature sea freight and road transport. Thanks to the synergetic cooperation between Seafreight Raben Logistics Polska and Fresh Logistics teams the client was offered a single product for the entire supply chain, leading from western shore of South America to the heart of Poland. The tests proved so positive that there are already plans to establish regular cooperation.

The consumer becomes increasingly demanding not only to the product itself, but also to its packaging. For example, simply selecting and buying the latest gadget is no longer enough. The packaging must be consistent with the contents. Expensive goods and ordinary packaging – such a combination may entail a lot of doubts and perplexities on the part of the buyers. Packaging is now a brand, a quality testament of goods. Consumer “meets" the packaging first. Therefore, its task is to convey to the market a certain message about the product with its appearance and arouse the first positive emotions in the consumer. Where it is “two in one” or even “three in one”: a gadget in a beautiful package, a stylish case, and even both items at the price of the basic product – the buyer will be delighted. Let’s talk in more detail about what is behind all this.

Paradoxically, autumn and winter are a hot season for temperature-controlled sea transport of goods and for the demand for refrigerated containers. This is the time when Polish fruits, most of which are apples, set off on a long journey. Fruit growers already have problems with sales behind them and thanks to Raben Group they are able to effectively enter foreign markets.

Christmas is invariably a time of increased shopping. Between 20 and 40 percent of annual sales turnover is generated in the pre-Christmas period, in particular in the last two months of the year. This is an intensive time also for logistics which has to meet the challenges of increased operations. Efficient operations of that sector determine whether crowds of people going Christmas shopping will find the products they are looking for.

Transporting products from point A to point B, unloading and reloading, which is often associated with waiting - the whole process can take a lot of time. In some cases, however, this operation can be accelerated thanks to the stand-by-trailer service, also known as the trailer-yard service, offered by Raben Transport. It consists in the use of trailers of the carrier on the customer's premises and it is recommended, among others, for the automotive industry.

Maritime trade has a positive impact on building strong relations between countries and, consequently, economic development in the world, experts say. The macro-economic approach confirms the high importance of this mode of transport, yet for a large number of companies it is above all practical: it enables large volumes of cargo to be transported over long distances while being economically viable, and at the same time it can be precisely tailored to the customer's needs. It is also worth betting on it because of the benefits it can bring to the environment.

Thanks to the development of technology and increasingly better cooperation with developers, the logistics industry can benefit from the growing quality of warehouse space. Economical, ecological, safe, meeting specific storage conditions - these criteria are almost obvious for logistics operators. Recently, however, they have been expecting something more: that the warehouse should be as comfortable and friendly as possible for the employees. Warehouse facility standards are not only a tool to attract customers, but also an element of the employer branding policy.

When the weather permits, during ordinary and long weekends, bank holidays and holiday trips, Poles light their barbecues. Although barbecue has a relatively short tradition in our country, it is one of the favourite ways of spending free time. Very few people, however, realize how many processes must take place and how many people are involved so that we can enjoy a tasty grilled dish. The role of producers of equipment, accessories, food and drinks is obvious. However, nothing would work if it wasn’t for efficient logistics.

An operator who wants to enjoy successful cooperation with a large customer from the retail sector should focus on developing tailor-made solutions because only these will fit the customer's business practice and meet his expectations in the best possible way. In this area, Fresh Logistics Polska focuses on partnership which brings measurable benefits to both sides.