
24.03.2016
The growing competition of the market economy forces manufacturers to be active in direct support of sales, at the level of presentation of sold goods, product prices and their promotion. High seasonality and variability of promotional campaigns and the necessity of cooperation between many entities which organize them (manufacturer's sales and marketing, buyers of retail chains, providers of components, transport and warehousing services, etc.) make the co-packing services more and more focused on improving product efficiency and costs.