A traveller, a dietitian, a journalist, and now an illusionist. The group of influencers Raben has cooperated with during the #RabenExpress campaign is getting more and more interesting. Magic Y, whose career started from participation in the “Got talent show”, runs the YouTube channel called “Magic of Y”, which is one of the five largest illusionist channels in the world with 950 thousand subscriptions and 86 million views.
“In this edition of the campaign, we are promoting connections to Italy which we launched last autumn. Could there be a better place for this than the capital of Italian Lombardy famous for its fashion, opera and the monumental cathedral? What's more, we are supported by the extraordinary and mysterious magician of the stars.” – says Klaudyna Polanowska-Skrzypek, PR Manager Raben Group – “Y has cooperated with the greatest and he is recognized abroad as well. He is an ideal candidate for us to start a new chapter of the influencers campaign targeted at the international public.”
Raben is the sponsor of the “Magic of Y on streets” series, in which an illusionist enchants Italians with magic tricks on the streets of Milan. The novelty of the campaign is not only its changed formula - illusion using various objects, including Raben gadgets, but also the scale of the undertaking. For the first time, video materials were created in English, thanks to which they have international potential and are used and promoted on all markets where Raben Group operates.
“Cooperation with Raben Group perfectly matches the subject of my travels with magic - after all, Raben makes our favourite products magically travel all over Europe,” says Y, the Internet creator and the magician of the stars. – “Deliveries often take place early when we are still asleep so we may have an illusion that goods appear on store shelves by themselves. I am glad that by cooperating with Raben, I can reveal this little secret to my fans and Internet users so that they can appreciate the hard work that the Group employees are doing to make our daily lives easier. I am really happy that we can do this project together.”
The episodes of “Magic of Y on streets” powered by logistics are broadcast on the illusionist’s YouTube channel on subsequent Saturdays, starting from February 2, and then promoted in the social media of the influencer (Facebook, Instagram, TikTok). In addition, on his fanpage, Y published two videos from the #RabenIT series whichw were prepared by Raben Group and which show magic tricks performed by the company. The campaign will last until the end of March.
“As soon as I met Y, I knew that I wanted to do something magical with him. Such energy and such potential must not be wasted! The only thing that stopped my was the lack of interest from brands in Poland. Fortunately, our proposal met with a warm welcome at Raben Group. The courage and creativity of the PR department and following the Internet trends have allowed us to leave logistic competition far behind” - sums up Wojtek Kardyś from the GOOD FOR YOU agency, who is the originator and coordinator of the project.
#RabenExpress is an employer-branding campaign with elements of CSR initiated in autumn 2017. The aim of the first three editions was to familiarize the public with the work of a professional truck driver, with the truckers' lifestyle, and to promote the role of transport in the modern world - hence the additional #TransportIsNecessary hashtag and support for Food Banks in December 2018. Raben drivers were accompanied on their routes by Tasteaway.pl blog, a dietitian Dr Lifestyle blog and a journalist from “7 meters underground” channel. Previous editions of the campaign reached a total of approx. 2.5 million Internet users. Moreover, last year the campaign was honoured with the Bronze Clip in the corporate PR category in a contest organized by the Association of Public Relations Companies. This edition with Magic of Y is a 4th edition of this campaign.
The films made jointly by Y and Raben Group can be watched on the “Magic of Y” channel: https://www.youtube.com/channel/UC-9PtvEZ0P2kSYtSZKlKyRg