From School Canteens to the European Throne: How a Czech Meatloaf Manufacturer Rewrote Its Recipe for Success
They started in the 1990s with soy dough for school canteens; today, a million pieces of meatloaf leave their Liberec plant every month for more than twenty European countries. The Czech company RAVY is a prime example of a flexible business that managed to react in time to market changes and grow into a European leader.