Socially responsible business is implemented not only through adherence to the code of ethics. The idea of Corporate Social Responsibility (CSR) also involves a conscious impact on environment and more specifically on local environment. Prosocial activity is only one of the branches within Raben Group framework of responsible business activity. It assumes care for natural environment and the world that will be faced by future generations.
Characterizing corporate values the CEO has compared a company to a man, who, just like a company, needs favourable conditions to exist and flourish. According to this metaphor a company is also a moral subject, therefore, it should have a conscience.